by Rabobank

Mexico’s avocados: curbing the thirst of the country’s ‘green gold’

In Mexico, they call avocados ‘green gold’, because they’re worth nearly $3bn in exports every year. In some parts of the country, the lucrative industry is even controlled by organised crime. But every day, those avocados suck up 9.5 billion litres of water, and as production climbs, the impact of irrigation technology that reduces water consumption and increases yields is becoming ever more important.

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FT Food Revolution is a video channel looking at the people and businesses working to create a more sustainable food system - from tackling food waste and environmental health, to sustainable farming and food security. The channel alternates between independent reporting from FT journalists and expert posts from Rabobank.