FT Food Revolution

Behavioural nudging: an effective way to promote food sustainability?

We may not realise it, but every day, decisions we make about food could be influenced by behavioural nudges. Nudges are things like the smell of baking in a supermarket, or the placement of sweets by the checkout. Studies show that nudging can produce results, but can it be harnessed to promote food sustainability?

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FT Food Revolution

FT Channels, a partnership destination that combines impactful and enriching multimedia content to spark curiosity and encourage discovery. Each vertical brings expert insights from the Financial Times and our Partners into the most pressing issues of our time.

FT Food Revolution is a video channel looking at the people and businesses working to create a more sustainable food system - from tackling food waste and environmental health, to sustainable farming and food security. The channel alternates between independent reporting from FT journalists and expert posts from Rabobank.