FT Rethink

Agriculture's New Apps: Precision Innovation to Feed the World

Precision weather tracking, ‘blood pressure monitoring’ for plants and complex nutrient analysis apps are now the must-have tools for modern farmers. With agriculture using 70% of the world's freshwater resources and severely degrading one third of the earth's land through over-fertilisation, such innovations are vital. Meet the Agricultural Scientists changing the way we are fed, one field at a time. 


FT Rethink series focuses on the people, technology, strategies and systems moving us from an economy that is wasteful, idle, lopsided and dirty towards one that is circular, lean, inclusive and clean. The channel alternates between independent reporting from FT journalists and business perspectives from Lombard Odier

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FT Channels, a partnership destination that combines impactful and enriching multimedia content to spark curiosity and encourage discovery. Each vertical brings expert insights from the Financial Times and our Partners into the most pressing issues of our time.

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FT Rethink

FT Channels, a partnership destination that combines impactful and enriching multimedia content to spark curiosity and encourage discovery. Each vertical brings expert insights from the Financial Times and our Partners into the most pressing issues of our time.


FT Rethink series focuses on the people, technology, strategies and systems moving us from an economy that is wasteful, idle, lopsided and dirty towards one that is circular, lean, inclusive and clean. The channel alternates between independent reporting from FT journalists and business perspectives from Lombard Odier