FT Rethink

Investors’ growing appetite for alternative proteins

Investors are showing greater interest in alternative proteins, as the climate impact of food production comes under the spotlight and the global population continues to climb. But meat substitutes are by no means a sure-fire investment success, thanks to the industry’s low barriers to entry, potential regulatory restrictions on labelling and branding, and concerns they may not be as healthy as claimed.

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FT Rethink

FT Channels, a partnership destination that combines impactful and enriching multimedia content to spark curiosity and encourage discovery. Each vertical brings expert insights from the Financial Times and our Partners into the most pressing issues of our time.


FT Rethink series focuses on the people, technology, strategies and systems moving us from an economy that is wasteful, idle, lopsided and dirty towards one that is circular, lean, inclusive and clean. The channel alternates between independent reporting from FT journalists and business perspectives from Lombard Odier