FT Rethink

Is Less Really More? From natural farming to natural capital

Our economy is in danger of cannibalising itself. Our planet's natural capital - soil, forests, water sources, minerals - is being depleted at a rate that is unsustainable. A shift if needed, but how? Could the answers be found in a 70 year-old Japanese farming philosophy that is set to break into the mainstream? 

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FT Rethink

FT Channels, a partnership destination that combines impactful and enriching multimedia content to spark curiosity and encourage discovery. Each vertical brings expert insights from the Financial Times and our Partners into the most pressing issues of our time.


FT Rethink series focuses on the people, technology, strategies and systems moving us from an economy that is wasteful, idle, lopsided and dirty towards one that is circular, lean, inclusive and clean. The channel alternates between independent reporting from FT journalists and business perspectives from Lombard Odier