FT Scoreboard

NIL: the revolution in US college sports

A change in the rules means university sports stars in the US can now make money from their name, image and likeness, through sponsorship and endorsement deals. But will they ever get paid to play? The FT talks to athletes, agents and policymakers to see how NIL is changing the game and whether the age of amateurism is dead.


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FT Channels, a partnership destination that combines impactful and enriching multimedia content to spark curiosity and encourage discovery. Each vertical brings expert insights from the Financial Times and our Partners into the most pressing issues of our time.

FT Scoreboard is the Financial Times’s vertical on the business of sport. It offers analysis of the key financial issues affecting clubs, competitions, owners, investors and media groups across the global sports industry.