FT Scoreboard

Sports NFTs: collectors, players and leagues cash in on the action

The market for sports NFTs is set to reach two billion dollars in 2022, according to analysis by Deloitte. Early collectors, sports stars and even the leagues stand to gain. But average consumers could lose money if the bubble bursts on this new asset class. FT Scoreboard's Sara Germano talks to the people behind the craze, to understand where it might lead


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FT Channels, a partnership destination that combines impactful and enriching multimedia content to spark curiosity and encourage discovery. Each vertical brings expert insights from the Financial Times and our Partners into the most pressing issues of our time.

FT Scoreboard is the Financial Times’s vertical on the business of sport. It offers analysis of the key financial issues affecting clubs, competitions, owners, investors and media groups across the global sports industry.