FT Scoreboard
Sports NFTs: collectors, players and leagues cash in on the action
The market for sports NFTs is set to reach two billion dollars in 2022, according to analysis by Deloitte. Early collectors, sports stars and even the leagues stand to gain. But average consumers could lose money if the bubble bursts on this new asset class. FT Scoreboard's Sara Germano talks to the people behind the craze, to understand where it might lead
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FT Scoreboard is the Financial Times’s vertical on the business of sport. It offers analysis of the key financial issues affecting clubs, competitions, owners, investors and media groups across the global sports industry.