by Lombard Odier

Back to the future with barter

Barter is making a comeback. That’s because technology has made it a lot easier to swap things online. It also means people can give away things like personal data to tech companies in return for services. But for the consumer, these trades can be very lopsided and that is why tech companies like them. The FT’s Gillian Tett explains how barter can be made fairer.

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FT Channels, a partnership destination that combines impactful and enriching multimedia content to spark curiosity and encourage discovery. Each vertical brings expert insights from the Financial Times and our Partners into the most pressing issues of our time.


FT Rethink is a video channel examining the spread of sustainable practices into food, financial and urban systems and supply chains - from sustainability-linked loans to green tech that alleviates climate change. It invites you to rethink how you see the world and explores the unprecedented investment opportunity. The channel alternates between independent reporting from FT journalists and business perspectives from Lombard Odier.