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The deals behind the games: from billionaire owners to the tech companies transforming the biggest leagues.
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The business of football: the big data arms race
A technological revolution is underway in football, as team owners turn to the latest data analytics and AI to gain a competitive edge in the battle for talent.
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The rise of climbing
How joining the Olympic programme helped a niche pursuit go mainstream. Since making its debut in Tokyo, climbing has attracted corporate sponsors and professional investors looking to profit from the sport's rapid ascent. The effects are being felt at bo
Business of Boxing
Athletes put their bodies on the line to compete in the sports they love but often the physical endurance they have to face does not weigh up to the amount that they earn.
The deals behind the games: from billionaire owners to the tech companies transforming the biggest leagues.
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The Newcastle United takeover: a far from straightforward deal
The takeover of Newcastle United in a deal led by Saudi Arabia’s sovereign wealth fund has been welcomed by many of the club’s fans. But it’s hardly been a straightforward deal.
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The business of padel
Padel has emerged from the pandemic as one of the world's fastest growing sports. The FT speaks to investors, players and coaches, to see why money is pouring into the upstart racket sport.
Rugby union is facing some serious structural challenges
These are trying times for rugby union. Costs have been rising fast. Clubs and countries continue to battle over players and the spectre of injury hangs over the sport. So what can be done?
Inside F1 Academy, the new all-women drivers' championship
A new race series aims to create more opportunities for women to compete at the pinnacle of motorsport, and increase inclusivity. The FT talks to Academy chief Susie Wolff and some of the racer drivers hoping to make a breakthrough.
Business of Football: Inside Barcelona Femeni
The unbeaten Spanish champions draw record crowds - but can they become a sustainable business?
Messi v Ronaldo: measuring greatness
As Lionel Messi and Cristiano Ronaldo enter the twilight of their careers, who has been the better footballer - and can either of them claim to be the greatest?
The business of Formula 1: inside McLaren HQ
The business of F1 has undergone a kind of revolution, with new rules, new tech, new teams, and a surge in popularity
Multi-club ownership is rising fast, but not everyone’s a fan
Multi-club ownership is the hottest trend in global football, and there are currently few restrictions on owners investing in multiple clubs across different countries. But could it hamper competition and ambition?
How India can revolutionise women's cricket
A successful WIPL league would bring money and prestige to the women's game around the world
Qatar's World Cup legacy
Qatar's World Cup legacy
LIV Golf is shaking up the sport, backed by vast amounts of Saudi money
Saudi-backed LIV Golf has launched a series of incredibly lucrative tournaments, designed to take on the establishment. But the PGA is fighting back.
The strategic moves that transformed AC Milan’s fortunes
How the resurrection of AC Milan was forged by a US hedge fund that scored a lucrative sale in the process
NIL: the revolution in US college sports
University sports stars can now make money from their name, image and likeness - but will they ever get paid to play?
Football: the business case for the women's game
The FT examines whether a successful women's game depends on the men.
Sports NFTs: collectors, players and leagues cash in on the action
The market for sports NFTs is set to reach two billion dollars in 2022.
Tennis: the players struggling to break even
The FT talks to the governing bodies in what is a fragmented sport, and follows two players fighting to get to the top and get paid.
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