FT Food Revolution

Buying more ugly food: an imperfect waste solution?

Every year, around 1.3 billion tonnes of food is wasted, enough to end world hunger many times over. One often-mooted solution to the problem is buying more so-called ugly food: perfectly edible produce that doesn’t meet supermarkets’ high aesthetic requirements. But critics say ugly food is seldom actually thrown away, and there are more effective ways to fight waste. 

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FT Food Revolution

FT Channels, a partnership destination that combines impactful and enriching multimedia content to spark curiosity and encourage discovery. Each vertical brings expert insights from the Financial Times and our Partners into the most pressing issues of our time.


FT Food Revolution is a video channel looking at the people and businesses working to create a more sustainable food system - from tackling food waste and environmental health, to sustainable farming and food security. The channel alternates between independent reporting from FT journalists and expert posts from Rabobank.