For most people, the ocean bottom is a mystery. Likewise, the extent of ocean pollution at the depths is little known – around 75% of the waste in the oceans lies at their bottom. The problem is not only the current level of waste, but also the amount that is still flowing in1. Billions of tons of plastic and other non- biodegradables end up in the oceans, most arriving from landfills or as a result of poor garbage collection and processing systems.
Javier Goyeneche founded Ecoalf in Spain in 2012 as a sustainable fashion company that creates products from recycled materials, including plastic bottles, cotton, wool, coffee grounds and fishing nets. His intention was to redesign how textiles are manufactured and create recycled products with the same quality, design and technical properties as the best non-recycled products.