Transformative Tech Connected
Click on the icons above to explore the connections between eight topics that are undergoing rapid, dramatic change, guided by expert voices from Strategy&, PwC's global strategy house.
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Taking on challengers: how established consumer goods companies need to rethink their strategy in an evolving market
For big, established consumer-products manufacturers, growing - or even just maintaining - market share has become a bigger task than ever as the rise of so-called challenger brands make inroads into mature markets.
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Delivery drones: the battle for airborne supremacy heats up
The race for delivery drones is gathering speed. Walmart, Amazon, Uber and DHL are among the companies aiming to get items to people more quickly and cheaply, especially in traffic-congested cities.
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Computer vision: the rise of image analysis technology
Computer vision is a hugely promising technology. It covers applications across dozens of industries ranging from medicine to self-driving cars and even shopping. There’s one small nation at this industry’s forefront: Israel.
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Technology and trust should be the drivers of digital trade when distance matters
When China emerged as a trading force in the early 2000s, the distances that had always limited international trade suddenly seemed to melt away.
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The future of digital trade
Driven by technological advances, digital trade now accounts for $2.86tn of the global economy but with non-tariff barriers on the rise, is trust the missing link to fuel international trade?
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The spacecraft that could revolutionise weather forecasting
Aeolus, the first satellite to measure wind speeds across the entire planet, was launched by the European Space Agency last year. Using advanced laser technology, it’s now providing the planet’s first global patterns of wind behaviour at different heights
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The promise of 5G
The advent of 5G networks promises to transform how we live and work with increased connectivity and lightning data speeds, but who's set to benefit the most?
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Could electric power transform aviation?
The number of electric aviation projects is soaring, and with some plans involving aircraft seating more than 100 passengers, this market will not just be for small, light air taxis.
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Repricing risk
Christine Korwin-Szymanowska, Partner at Strategy& believes the global insurance industry is on the cusp of a seismic transformation, estimating the value of disruption coming to the UK insurance sector to be worth £30bn.
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Ripe for disruption, insurance has an opportunity to profit from digitalisation
Almost every day in London's Square Mile, brokers clutching bulky folders stuffed with paper documents and files criss-cross the busy streets en route to one of the city's insurance markets to discuss policies for their commercial clients.
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Can we find a replacement for natural rubber?
High performance tyres are still made predominantly from natural rubber, but some experts predict shortages as soon as the 2030s. Now, tyre companies and researchers are looking for alternatives, which include Russian dandelions and the Guayule shrub, as
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Reinventing Energy
The energy sector is undergoing huge transformation, Adrian Del Maestro, Director at Strategy& outlines how our dreams of a cleaner, greener, more efficient world will be driven by the consumer
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Can a superplant save the planet?
Our world is heating up. As carbon emissions rise, scientists hope a new crop will help fight climate change by storing more carbon in its roots.
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Why oil and gas companies are transforming business models to sell services into your home
Imagine a world in which there is a fridge-sized energy storage battery in the basement of your home, solar panels on your roof and an electric vehicle smart charger installed on your driveway
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The road ahead for autonomous vehicles is longer yet more promising than many believe
Scarcely a week goes by without another major announcement in the world of autonomous vehicles (AVs).
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The promise of precision medicine: Is data the cure?
Precision medicine has the potential to transform the entire healthcare industry with personalised and bespoke treatments, but at what cost?
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Autonomous vehicles: reshaping mobility
Autonomous vehicles have the potential to transform mobility completely, but with major roadblocks such as regulation and policy to overcome, how soon until they become ubiquitous on UK roads?
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Nets and harpoons: how to clear up space junk
Space junk is a massive challenge for a fast-growing satellite industry worth billions of dollars. There are hundreds of thousands of pieces of space junk whizzing around in earth’s orbit and even a fleck of paint can do serious damage.
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Precision medicine: the potential to transform healthcare
It may seem hard to believe but for every person who benefits from taking one of the top 10 selling medical drugs in the US, far more people - between one in four and one in 25, depending on the drug - see no benefit whatsoever.
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Rise of the farmbots
Start-ups and industrial giants are racing to create new farm machines that will boost production and profits.
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The Power of AI: a catalyst for organisational reinvention
As Artificial Intelligence accelerates more deeply into the business mainstream, David Lancefield, Partner, Strategy& outlines the benefits AI can bring to an organisation
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The tech innovations transforming oil and gas
Technological advances and innovations in data management could save the oil and gas industry $75bn a year by 2023.
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The future of government
Digital Government means using the technology we associate with the fourth industrial revolution for the benefit of citizens.
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Powering the Internet of Things
The Internet of Things is growing rapidly - by 2020 it is estimated there will be 50bn smart devices.
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Robot teams are tech's next frontier
There are 2m industrial robots globally and that number is growing rapidly. The next step in their evolution is getting them to work together, rather than repeating a single task over and over.
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How graphene could change billions of lives
Graphene is a two-dimensional form of carbon one molecule thick that was discovered in 2004. It’s incredibly thin, light and strong and has numerous potential applications.
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The new ‘smart’ pill
Many patients forget to take their medicine, but as FT science commentator Anjana Ahuja explains, now there’s a pill that ‘knows’ when it’s been swallowed. It can send a time-stamped signal to the patient, and with consent, their doctor.
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Mind-controlled robots: the factories of the future?
The ability to control the physical world with your mind using a brain-computer interface or a mind machine has traditionally been focused on health care, and more recently the gaming industry.
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Hyperloop: designing the future of transport?
Elon Musk hopes to revolutionise public transport with Hyperloop - a system capable of speeds of more than 1200 kilometres per hour with zero emissions. Musk’s company Space X is running a student competition to advance the technology.
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The problem with scaling up the tech that powers self-driving cars
Driverless cars will remain a niche proposition until the expensive sensor tech that enables them, Lidar, can be produced quickly and cheaply.
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3D-printing Revolution Moves from Earth into Space
Astronauts on a space station have started to 3D-print tools, creating a new frontier and new techniques for industry.
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The remarkable industrial technology transforming our lives
Sweeping advances in manufacturing, transport and broadband capacity are creating waves of change across the globe. Soon these industries will meet, in a confluence of technologies that is set to trigger a tipping point.
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The next transport revolution
Driverless cars and the hyperloop have dominated headlines, but the next big things could be flying cars and automated subterranean tunnels.
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The great battery race
Lithium is becoming increasingly crucial to battery supply chains in the growing electric vehicle market and battery producers are scrambling to secure access to raw materials.
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Taking on challengers: how established consumer goods companies need to rethink their strategy in an evolving market
Large, established brands must adapt and innovate as niche players pick off consumers.
For big, established consumer-products manufacturers, growing - or even just maintaining - market share has become a bigger task than ever as the rise of so-called challenger brands make inroads into mature markets.
In the UK, a maker of tonic water called Fever-Tree has muscled its way into the premium drinks mixers market; craft-brewers - such as Scotland's BrewDog - continue to wrest market share from producers many times their size; and Juul, an electronic cigarette company, has seen sales explode in recent years.
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