FT Rethink

What If?

An investor with ownership in a large forest faces numerous choices, ranging from farming the land, to building houses, to simply selling all the wood. We look at both the value and the cost of these options. What does it mean for the investor’s bottom line, and the planet itself?

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FT Rethink

FT Channels, a partnership destination that combines impactful and enriching multimedia content to spark curiosity and encourage discovery. Each vertical brings expert insights from the Financial Times and our Partners into the most pressing issues of our time.


FT Rethink series focuses on the people, technology, strategies and systems moving us from an economy that is wasteful, idle, lopsided and dirty towards one that is circular, lean, inclusive and clean. The channel alternates between independent reporting from FT journalists and business perspectives from Lombard Odier