by UBS

Could texting be the next big thing in ecommerce?

In China, the use of texting to shop, hail cabs or buy groceries is the norm. Until now, western businesses have largely failed to capitalise on the trend, but inspired by Chinese app WeChat, tech giants such as Apple and Google are getting into the field, confident it could be the next big thing for ecommerce.

We think you'll like this

DISCOVER

More from FT Transact

FT Transact

FT Channels, a partnership destination that combines impactful and enriching multimedia content to spark curiosity and encourage discovery. Each vertical brings expert insights from the Financial Times and our Partners into the most pressing issues of our time.


FT Transact turns a spotlight on the future of capital, exploring what’s driving transactional transformation - from trends in ecommerce, fintech and ESG investing, to the corporate innovators working to build the future of finance. This multimedia series alternates between independent reporting from FT journalists and expert commentary from UBS