FT Tech

What’s behind streamers’ hunger for live sport?

Streaming platforms are making a big push into live sport, paying billions for the privilege, on contracts that run for years. Until recently, streamers had often avoided live sports, largely due to the high costs of rights, and technical challenges. The FT’s Josh Noble looks at what’s driving the trend, and the impact it could have.

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FT Tech is a video channel exploring emerging technologies in sectors from financial services, retail and utilities to energy, manufacturing, telecoms and healthcare. The channel combines independent reporting by FT journalists with expert insights from next generation digital service provider, Infosys.