FT Tech
The creator economy is changing, but who’s making money, and can it thrive?
The number of online creators active today is staggering, and the creator economy is valued at some $250bn by Goldman Sachs. But as the FT’s Cristina Criddle explains, one key problem is that traffic and wealth tends to be concentrated among the very few. The industry has received mixed financial signals recently, so who’s actually making money and what does the future hold?
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