FT Tech

Generating income may be generative AI’s biggest challenge

It has been hailed as a transformative technology, and billions are being spent on developing generative AI’s potential. But as the FT’s John Thornhill explains, its tendency to fabricate facts and concerns about potential copyright infringements have raised red flags, while pricing also remains a challenge. So, will the technology live up to its early hype, and can it actually make money?


FT Tech is a video channel exploring emerging technologies in sectors from financial services, retail and utilities to energy, manufacturing, telecoms and healthcare. The channel combines independent reporting by FT journalists with expert insights from next generation digital service provider, Infosys.

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FT Tech

FT Channels, a partnership destination that combines impactful and enriching multimedia content to spark curiosity and encourage discovery. Each vertical brings expert insights from the Financial Times and our Partners into the most pressing issues of our time.


FT Tech is a video channel exploring emerging technologies in sectors from financial services, retail and utilities to energy, manufacturing, telecoms and healthcare. The channel combines independent reporting by FT journalists with expert insights from next generation digital service provider, Infosys.