FT Tech

Dynamic pricing: economic efficiency, or subtle price gouging?

Powered by algorithms and artificial intelligence, dynamic, or surge pricing is now being used across a growing number of consumer industries, from restaurants to rock concerts. But controversies such as the skyrocketing ticket prices for the upcoming Oasis tour and concerns over price gouging means dynamic pricing is coming under increased scrutiny.

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FT Tech is a video channel exploring emerging technologies in sectors from financial services, retail and utilities to energy, manufacturing, telecoms and healthcare. The channel combines independent reporting by FT journalists with expert insights from next generation digital service provider, Infosys.