FT Scoreboard
The rise of climbing
How joining the Olympic programme helped a niche pursuit go mainstream. Since making its debut in Tokyo, climbing has attracted corporate sponsors and professional investors looking to profit from the sport's rapid ascent. The effects are being felt at both the elite and grassroots level.
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FT Scoreboard is the Financial Times’s vertical on the business of sport. It offers analysis of the key financial issues affecting clubs, competitions, owners, investors and media groups across the global sports industry.