FT Scoreboard

The business of football: the big data arms race

A technological revolution is underway in football, as team owners turn to the latest data analytics and AI to gain a competitive edge in the battle for talent. As more professional investors buy into the sport and rules on spending get tighter, future champions will increasingly be created away from the pitch by teams of software engineers.

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FT Channels, a partnership destination that combines impactful and enriching multimedia content to spark curiosity and encourage discovery. Each vertical brings expert insights from the Financial Times and our Partners into the most pressing issues of our time.


FT Scoreboard is the Financial Times’s vertical on the business of sport. It offers analysis of the key financial issues affecting clubs, competitions, owners, investors and media groups across the global sports industry.