FT Rethink

The Year of the New Normal: Looking ahead at 2021

After a tumultuous 2020, Lombard Odier's Kristina Church looks ahead to what investment trends we can expect to see in 2021, and shares insights into how new regulations in sustainability will impact businesses. What is the "new normal" and what kind of companies will thrive in 2021?

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FT Rethink

FT Channels, a partnership destination that combines impactful and enriching multimedia content to spark curiosity and encourage discovery. Each vertical brings expert insights from the Financial Times and our Partners into the most pressing issues of our time.


FT Rethink series focuses on the people, technology, strategies and systems moving us from an economy that is wasteful, idle, lopsided and dirty towards one that is circular, lean, inclusive and clean. The channel alternates between independent reporting from FT journalists and business perspectives from Lombard Odier