by MORGAN STANLEY

Welcome to the Era of the Activist Accountant

Created by David McWilliams

Accountants turned activists? In an unexpected modern tale, activist accountants have become vital advocates towards standardizing 'ESG' risks

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FT Moral Money

FT Channels, a partnership destination that combines impactful and enriching multimedia content to spark curiosity and encourage discovery. Each vertical brings expert insights from the Financial Times and our Partners into the most pressing issues of our time.


FT Moral Money is a video and editorial channel analysing the zeitgeist shift in business and finance as 'ESG' moves to the forefront of the agenda - the alphabet soup of environmental accounting, the rise in social movements, and the ever-growing risk of climate exposure. The channel alternates between reporting, videos and data visualisations from FT journalists and commentary from global financial services provider Morgan Stanley.