FT Due Diligence

Why was Elon Musk’s acquisition of Twitter such a tortuous saga?

Along with his wealth, Elon Musk is renowned for his eccentricity, a character trait that came to the fore during his tortuous $44bn takeover of Twitter. As the FT’s Ortenca Aliaj explains, the deal not only turned Musk into one of the world’s most powerful media figures, it also solidified his reputation as a mercurial billionaire whose defining characteristic is unpredictability.

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FT Due Diligence

FT Channels, a partnership destination that combines impactful and enriching multimedia content to spark curiosity and encourage discovery. Each vertical brings expert insights from the Financial Times and our Partners into the most pressing issues of our time.


FT Due Diligence is a video channel analysing the fast-moving world of M&A, illuminating the trends behind the complex global transactions and how to unlock value from acquisition deals. The channel alternates between independent reporting from FT journalists and insight on global dealmaking from law firm Baker McKenzie.